As part of the brand refresh, we wanted to bring the same level of attention to our app icon. We wanted Chatbooks to be known as a colorful, fun, and fresh brand so we were trying to find a way to represent “colorful” in the smallest square/circle of our brand.
In looking at the app icon we wanted to create something that would be able to work in all of our social brand representations as well. So we landed on this colorful representation of our logomark that can be used in a square and a circle.
We recently updated our brand with a new logo, a new wordmark, and new brand colors. I worked closely with our Brand Director to ensure that all updates would work across the digital products as well as our physical products. I also coordinated these updates with the UX team and the implementation of the updates in our design system.
Our philosophy is to use very neutral colors wherever a user sees their own photos, so their content can really shine. And color in any spots within the app or website where the brand comes through to shine. We want to be a colorful brand without clashing with our users’ content to ensure the best experience for them.
Monthly Minis was a brand new product we developed in a very short period of time. We had a business goal of getting into the subscription game and this was an easy way to get our feet wet.
The concept: Get a new mini-book every month for only $5 each. The books are made for small hands aka your kids and they are 30 pages of your best photos.
I was able to see the entire project from inception to implementation to its first million dollars in sales. Being the only designer on the project, I was able to fully learn from the users on confusions, pain points, and frustrations so we could iterate and launch with confidence that it was easy to use. It was a huge success and led us to our Monthbooks product, which is even more successful.
The purpose of this app is to provide teachers with media to use in their classroom. It makes it easy to find media, put it in a presentation and trim the videos to eliminate the need to scrub during class.
I came on to the project as the app was getting ready for a redesign. We took the feedback we had received and used it to make decisions on how to uplift the visuals and interactions. We also did testing after the designs were ready and users responded very well to it.
The Gospel Library App is a study tool to study various religious content. A user can read, listen, watch and annotate any content. It can be saved in notebooks, tagged, bookmarked etc.
This App has a user base of 3 million monthly active users and is with that ever evolving and always needs improvements.
Care and Care Plan are a pair of apps that work together to give a patient the best care possible. It makes it easy for doctors to educate patients on their conditions and how to receive treatments.
As far as my personal growth this was a great project, because I learned how to do research and use the data to inform decisions.
I was recently promoted to the mobile lead designer. With that I have been working on developing a design system for native mobile apps to use. The idea and hope is that we can make our apps look like a suite of apps and empower our designers to think about interactions without having to worry too much about the visuals because they have already been defined and are consistent across all of our products.
